Jan Gooding

Brand Director


Jan Gooding joined Aviva, where she is Group Brand Director, in 2008 and has more than 30 years’ experience marketing and advertising. She career began working for advertising agency Ted Bates, and she spent eight years working at Burkitt Weinreich Bryant Clients and Co on brands such as Finish, Malibu and Norwich Union. She has been managing partner of two marketing consultancies BLUEdOOR and Antennae with Clients including BBC, Diageo, and Unilever. Before joining Aviva, Jan held senior marketing roles at BT and British Gas.

Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company) an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society. She holds an MA in Economics from Cambridge University.